Introducing our new football product

As Generation Alpha reshapes purchasing decisions, ingredient innovation is becoming the competitive advantage that connects consumer excitement with parental trust.

OV UK, a subsidiary of Orkla Food Ingredients, has acquired Premier Chocolate, a UK-based chocolate manufacturer.

For years, flavour has dominated conversations around ice cream innovation. From seasonal launches to globally inspired recipes, brands have focused on finding the next flavour consumers will love. But according to our latest research, the future of ice cream innovation is increasingly being shaped by something else: texture. Consumers are actively seeking products that deliver crunch, chew, layers, coatings and multi-sensory experiences that transform ice cream from a simple treat into something memorable.  This shift presents an important opportunity for ice cream manufacturers. In a crowded market, flavour may attract attention, but texture is often what creates differentiation, reinforces premium positioning and encourages repeat purchase.  The most successful ice cream innovations are built on more than flavour alone. They rely on ingredients that bring texture, contrast and excitement to every scoop.